TIENS started in Hungary in August 2000 and has grown to be present in 14 other European countries: Greece, United Kingdom, Slovakia, Italy, Cyprus, Sweden, Spain, Portugal, Bulgaria, Croatia, Czech Republic, Slovenia, Germany and France.

With the growth of the European Region aroused the need to found a mother company responsible for creating a consistent business strategy. TIENS Europe GmbH was created in 2006, with seat in Berlin, to provide with logistic, finance, human resources, IT and sales and marketing support to all European TIENS subsidiaries.

Europe is characterised by the diversity of cultures, different laws and governmental systems and different languages. All together makes the region an extraordinary, unique and challenging market in which the success of a business depends on meeting the variety of needs and tastes that people from all these different countries have.

Since the beginning of the twenty first century and all over Europe, the traditional Chinese medicine is becoming the most beloved alternative to the western medicine, because of its holistic approach when addressing imbalances. Illnesses of the industrial times have significantly decreased thanks to improved hygiene, medical prevention and therapy. However, modern civilisation's life style, behaviour and new environmental factors have given way to new illnesses for which in many cases the methods of the western medicine are not the most appropriate.

This increases the demand in the European market for TIENS products, which are based on the yin and yang philosophy and provide the western consumer with a year programme that cleanses, replenishes, strengthens and balances the body, mind and spirit.

With over 100 employees in the Europe Region, TIENS is prepared to face the challenges of a complex and diverse market of more than 370 million people.

Since December 2006 the Europe Region is also responsible for North America. The USA is particularly interesting for TIENS because it was in the US where direct selling marketing started as a revolutionary business model for the common people. In North America TIENS has developed more than 50 products of food supplement, skincare and cosmetics, which have passed ISO9001: 2000 and homologated by FDA of USA and Canada. With its advanced biological technology and the professional management of Europe & North America Region is being a great potential market and will be fully developed.